The future of fashion in Africa was transformed by the advent of superpowers of ecommerce in retail fashion. Border lines of African nations blurred out as people could step in and out of different countries at any given time, virtually experiencing the cultural fashion and lifestyles of many African countries.
We have come to appreciate our continent more for it’s reach, diverse and origin story telling through fashion. E-commerce brought us all together. From textile farms in Egypt to mud cloths from East Africa, to the exporting of Kente and Adire from West African countries like Ghana and Nigeria, down to the experiential impact of the South Africa colors and patterns of traditional apparels and textile.
Within days and even hours you can own, feel, touch and experience the culture of a fellow sister nation. You can immerse yourself in their story and culture, folklores and believes, in their dynamic identity of what it means to be black and what it means to be African.
E-commerce through retail helped Africa see the unity in their story, identity, culture, color, and heritage. The future is bright, soon Africans will no longer address themselves by their nation but rather by their race and heritage as Africans.
Ecommerce is yet to gain its full confidence it many regions of Africa, its even yet to reach the core of many African nation. Many are yet to experience its impact and influence but the future of eCommerce in Africa is geometrically promising.
